The Vision Behind the Solution That’s Changing the Industry
Kerry Spero, CEO of Accent Software.
Many organizations already realize that technology is becoming a major barrier to company adaptability – especially in the case of CRM software. What usually makes a company successful is often the way it already operates.
CRM providers sell the concept of “best-in-class” solutions that don’t necessarily reflect the way the company operates at all. As a result CRM systems require the company to operate the way they want them to operate (i.e. the expert system model). As a result they are very inflexible and in most cases expensive to customise.
Moving forward a company typically ends up with something that doesn’t fit…and more importantly they realize that they are stuck with a system that doesn’t support continuous change. If technology cannot change with the market then technology becomes the barrier.