The Vision Behind the Solution That’s Changing the Industry

Kerry Spero, CEO of Accent Software.

Many organizations already realize that technology is becoming a major barrier to company adaptability – especially in the case of made to order software. What usually makes a company successful is often the way it already operates.

In establishing Accent Software my vision was to create a software development platform that would be flexible enough to enable companies to continuously differentiate themselves in the market. Accent Software created a proprietary flexible, scalable and reliable software development platform that has been extended to CRM. To put the platform capabilities in perspective in terms of development, I only need 2 developers for every 20 used by my competitors. This means that companies can quickly and cost effectively adapt to a changing environment or customise to suit local conditions, without the expense and resource required from other made to order software solutions.

Insyte is continuously evolving. It seems that the more we give the more our clients want. That’s the exciting part about what we have…the challenge of continuous evolution. When I started the business our first client at the end of 2004 was Sydney Blinds and Screens, who are still with us today. Our company now serves a number of companies as you can see at the bottom of this page including Spotlight.

As the head of the company, my main focus is still on product. Product is what makes the difference. So, I invest heavily in product development, and take a very hands-on approach in this area. I am really a “product guy” at heart.

Our mission:

Is to enable companies to be effective and efficient in differentiating themselves in the marketplace using our software. There is no other product in the marketplace that offers the same level of flexibility, functionality, scalability and reliability as INSYTE. The system is unique – and in many ways, so are our clients.

INSYTE Flexible, Scalable and Reliable

In today’s marketplace organizations cannot afford to be non-responsive to change. Change represents either opportunity or risk depending on how the organization is structured. When IT systems cannot respond to change then it’s highly likely that the business will suffer.
The investment in enterprise IT has delivered many benefits associated with a systems culture, however, in many cases replacing people with an ‘expert system’ has had an adverse effect – where the organization assumes the system will do everything – including manage change.
Organizations are now suffering from a history of outsourcing business intelligence to IT expert system intelligence. The reality is that many of these IT expert systems have limitations in what they can deal with. Simply put, they are so complex themselves that changing them to deal with rapid change requires significant effort and resources, as a result their technology and the system itself becomes superseded by the market, and they become obsolete.
Accent Software has developed a highly dynamic and easily customizable CRM solution that achieves genuine marketplace differentiation for organizations seeking to adapt to change and, as a result, achieve greater profits. Unlike alternative systems INSYTE can be efficiently adapted to fit unique and innovative business processes that deliver profit-driving differentiation.

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