Further fuelling Accent Software’s success is its enviable reputation for 100% success in the execution of on-time and on-budget CRM installations garnering a market share of just over 3% of the licence sales within the SMB arena. “Accent’s CRM platform is unique in the market – not even the industry’s leading players can offer equivalent levels of functionality and customisation without expensive rewrites” says Kerry Spero, Chief Executive Officer of Accent Software. “To support the innovations drive of our clients we roll out four new software releases a year for every new release that our major competitors provide”.
The desire to change the rules of the market by aggressive challenger brands are clearing the way for Accent to compete. Other companies simply cannot do what we do because their long-term investment in their frameworks does not allow the level of customisation that we can offer in a reliable, scalable and cost-effective manner.
The Vision Behind the Solution That’s Changing the Industry
Kerry Spero, CEO of Accent Software.
Many organizations already realize that technology is becoming a major barrier to company adaptability – especially in the case of CRM software. What usually makes a company successful is often the way it already operates.
CRM providers sell the concept of “best-in-class” solutions that don’t necessarily reflect the way the company operates at all. As a result CRM systems require the company to operate the way they want them to operate (i.e. the expert system model). As a result they are very inflexible and in most cases expensive to customise.
Moving forward a company typically ends up with something that doesn’t fit…and more importantly they realize that they are stuck with a system that doesn’t support continuous change. If technology cannot change with the market then technology becomes the barrier.
In establishing Accent Software my vision was to create a software development platform that would be flexible enough to enable companies to continuously differentiate themselves in the market. Accent Software created a proprietary flexible, scalable and reliable software development platform that has been extended to CRM. To put the platform capabilities in perspective in terms of development, I only need 2 developers for every 20 used by my competitors. This means that companies can quickly and cost effectively adapt to a changing environment or customise to suit local conditions, without the expense and resource required from other CRM solutions.
Accent’s CRM solution is continuously evolving. It seems that the more we give the more our clients want. That’s the exciting part about what we have…the challenge of continuous evolution. When I started the business our first client at the end of 2004 was Sydney Blinds and Screens, who are still with us today. Our company now serves a number of companies as you can see at the bottom of this page including Spotlight.
As the head of the company, my main focus is still on product. Product is what makes the difference. So, I invest heavily in product development, and take a very hands-on approach in this area. I am really a “product guy” at heart.
Is to enable companies to be effective and efficient in differentiating themselves in the marketplace using CRM. There is no other product in the marketplace that offers the same level of flexibility, functionality, scalability and reliability as INSYTE. The system is unique – and in many ways, so are our clients.
INSYTE Flexible, Scalable, Reliable CRM
In today’s marketplace organizations cannot afford to be non-responsive to change. Change represents either opportunity or risk depending on how the organization is structured. When IT systems cannot respond to change then it’s highly likely that the business will suffer.
The investment in enterprise IT has delivered many benefits associated with a systems culture, however, in many cases replacing people with an ‘expert system’ has had an adverse effect – where the organization assumes the system will do everything – including manage change.
Organizations are now suffering from a history of outsourcing business intelligence to IT expert system intelligence. The reality is that many of these IT expert systems have limitations in what they can deal with. Simply put, they are so complex themselves that changing them to deal with rapid change requires significant effort and resources, as a result their technology and the system itself becomes superseded by the market, and they become obsolete.
Accent Software has developed a highly dynamic and easily customizable CRM solution that achieves genuine marketplace differentiation for organizations seeking to adapt to change and, as a result, achieve greater profits. Unlike alternative CRM systems INSYTE CRM can be efficiently adapted to fit unique and innovative business processes that deliver profit-driving differentiation.