Marketing Automation

INSYTE Campaign Manager tracks the number of Sales Leads, Contacts, Sales Opportunities and Accounts generated in each Campaign. Whether deployed in managing Email, SMS or Letter marketing Campaigns, INSYTE functions to segment, pin point, automate and penetrate niche markets.

Marketing Automation can be used to create lead generation and loyalty activties as part of campaigns and wider programs, that can ultimately be assinged to media sources and channel based activties to determine effectivness and efficiency.  

INSYTE Lead Source Management provides a way of tracking the effectiveness of communication for both lead generation and account based marketing activities while helping determine the cost of sales or services.
-Identify which media or other channels are generating the most leads
-Understand the most cost-effective way to service customers
-Identify media or channels used by specific customer types
-View all communications for activities, calls, documents and e-mails
-Compare progress by effectiveness or efficiency at each stage of the sale
-Identify bottlenecks in the sales or service process
-Make communication investment decisions based on returns
-Build market share profitably

INSYTE Campaign Management provides a simple workflow for setting up and managing lead generation and customer service communication programs. The system incorporates the following:
-Campaign set-up with collaborative workflows
-Rules engine to manage activities, processes and resources
-Templates for multi-channel communication delivery (Email, SMS, PDF)
-Trigger campaign management (i.e. event based segment creation)
-Integration with supplier, accounting and resource management
-Analysis of media and channel activities linked to objectives
-Analysis of all communication linked to objectives and media channels
-Integrates with multiple devices (i.e. web, mobile, call centre)